David Berg joined European Wax Center with more than three decades of experience leading consumer brands in retail, restaurant, and hospitality. Prior to joining EWC, he served as Chief Executive Officer at Carlson Hospitality and held senior leadership roles at Bloomin’ Brands, General Nutrition Centers, Best Buy, and other prominent brands. David is also on the Board of Directors for one of the largest and fastest-growing franchisors, Planet Fitness. He continues to lead EWC to new levels of growth by building upon the foundation for continued enhancement and expansion of the brand.